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Based on your experiences as a coffee consumer

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Based on your experiences as a coffee consumer, does Starbucks' strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Starbucks' strategy that can lead to sustainable competitive advantage?

Reference no: EM132250794

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