Based on perceived expertise or knowledge about product

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Reference no: EM131713978

1. Who are the people who easily influence? other's attitudes or behaviors based on perceived expertise or knowledge about a? product?

A. Commercial endorsers

B. Reference groups

C. Mass class leaders

D. Producers

E. Opinion leaders

2. Goods that are produced and sold to help support the operations of other businesses are part of the? _____.

A. customer reference program

B. ?business-to-business market

C. government market

D. buy class framework

E. ?single-sourcing market

Reference no: EM131713978

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