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Barriers to identifying problems in the marketa large

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Barriers to Identifying Problems in the Market

A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for the sliding fortunes. Explain three barriers that might cause the marketing executive to poorly identify the problem(s). An illustrative example in this context should be included for each barrier.

Reference no: EM13367385

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