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The following article concerning Barnes & Noble's strategic direction:
Hall, W., & Gupta, A. (2010). Barnes & Noble, Inc.: Maintaining a competitive edge in an ever-changing industry. Journal of Business Case Studies, 6(4), 9-22. Retrieved from ProQuest.
Apply the BCG Matrix and the Grand Strategy Matrix to decide the optimal grand strategy - or grand strategies - that Barnes and Noble should follow.
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