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Recall the "Consumer Mindlessness" study by Zimatore & Blumenfeld. Which of the following is NOT a limitation of their study?

  • It was non-experimental, so causality cannot be determined.
  • There were no measurements taken of awareness of the misprint in the tire dealership ad coupon.
  • Chi-Square Analysis, which was used, is a weak test. Therefore, it was inappropriate in analyzing their data.
  • All of the above are/were limitations of the "Consumer Mindlessness" study by Zimatore & Blumenfeld.

Reference no: EM131725736

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