Aware of the importance of its internal customers

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Reference no: EM132183415

Project Description:

Read about Wegman’s

After reading/researching the company, would you describe yourself as a promoter of Wegmans – someone who would willingly recommend it to friends? Explain why or why not.

How does Wegmans appear to be aware of the importance of its internal customers?

What challenges do you think Wegmans will face in the future regarding customer loyalty? How must it apply core competencies to remain successful?

How could you apply the ideas in this chapter to build/improve customer loyalty at Wegmans?

Reference no: EM132183415

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