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Award winning print advertisements

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What do you believe is (a) the BEST and (b) the WORST CLIO Award TV advertisement in the past two years? Citing concepts and terms from the textbook readings, why do you believe this is so? 

https://www.clioawards.com/winners/2015/film/entry.cfm?entryid=201522362&ispartofcampaign=0&index=26

https://www.clioawards.com/winners/2015/film/entry.cfm?entryid=201512349&ispartofcampaign=0&index=4

https://www.clioawards.com/winners/2015/film/entry.cfm?entryid=201519078&ispartofcampaign=0&index=15

Based on the research of two (2) CLIO Award winning print advertisements in the past two years, what was it that made these successful, according to your sources?  

https://www.clioawards.com/winners/2015/print/entry.cfm?entryid=201524755&ispartofcampaign=0&index=111

https://www.clioawards.com/winners/2015/print/entry.cfm?entryid=201524756&ispartofcampaign=0&index=112

Reference no: EM131161316

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