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Subway, with more than 25,000 outlets in the U.S., is planning for a new restaurant in Buffalo, New York. Three locations are being considered. The following table gives the factors for each site.
Factor
Weight
Maitland
Baptist Church
North Side Mall
Space
.30
60
70
80
Costs
.25
40
30
Traffic density
.20
50
Neighborhood income
.15
Zoning laws
.10
20
90
a) At which site should Subway open the new restaurant?
b) If the weights for Space and Traffic density are reversed, how would this affect the decision?
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