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Assignment on product placement

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Reference no: EM13793892

Product Placement

 

Movies and television are very important in our culture: as a pastime and as a glimpse into our culture. The placement of specific brands and products in movies has become a lucrative way for businesses to make money by selling the link between the movie or show and the product in the mind of the consumer.

Reflect on your favorite movie or television show from the past year. Watch the movie or episode again, and pay attention to product placement. In this paper, describe the products and how the movie or show used them. Was the placement obvious? How did it tie-in to the story? What was the benefit to the business selling the product and the movie or television show by placing this product?

This paper should be 3 pages of complete content (cover page and reference page are separate) and have in-text citations. The paper will be in APA style (both in formatting the paper and reference page). One scholarly article as a minimum should be included in the paper.

Reference no: EM13793892

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