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Assignment on market segmentation

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Marketing Management Assignment 1

Assignment 1: Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

  • Identify different segments of the market for launching this product.
  • Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Reference no: EM131170898

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