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Assignment 1: Culture and Marketing Strategy
Locate a print advertisement for a consumer product that is not nationally recognized.
Write a three to four (3-4) page paper in which you:
Research the Bullwhip Effect and write a paper that describes it and explain why it is an important consideration in Supply Chain Management.
How are marketers using customer relationship management (CRM) to reveal customer insights from the vast amounts of data gathered?
What were the advantages of the McDonald's restaurant switching to an assembly line type operation?
Residents in two cities, one on the east coast and one on the west coast are randomly selected and asked to complete a questionnaire on the type of car they drive, the number of miles they live from work, the number of children under 18 in their h..
Do you think search engines are engaging in deceptive practices by not being transparent with consumers about the paid slots? Be as specific as possible with your response and try to incorporate an article or other scholarly literature to bolster ..
Illustrate what keys or tips can raise suspicion about the validity of arguments, presented verbally and in writing? Cite specific examples.
There are a number of types of flash memory cards available, such as SD, CF, XD, XQD, and memory stick. Discuss whether there is an advantage to having multiple standards or would it be beneficial to consumers if there was only one flash memory st..
All students will be expected to create an analysis of a company and prepare a Word document (your report) plus a PowerPoint presentation that summarizes the report.
List two examples of Strengths and Opportunities (SO) within the organization. Provide an example of SO strategy and explain how an internal strength can be matched with an external opportunity to create a strategy.
Outline the key points related to planning, organizing, leadership and control for a new company.
Consider an expert system to suggest what clothes you should wear based on the previous night's weather forecast.
Describe the Sourcing Decision Cycle Framework and how it helps in making sourcing decisions. What are the key reasons for an IS organization to make its own systems? What are the key reasons for buying an application?
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