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Assignment-distribution strategies

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Reference no: EM131186201

Assignment 1: Distribution Strategies

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Create a 300- to 400-word response answering the following:

  • Which products are best suited for an intensive distribution strategy and why?
  • Provide an example of a product you buy that is always available.
  • How does this influence your brand loyalty toward the product?
  • Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Reference no: EM131186201

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