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Assignment:
Provide for example case, for OPTUS AUSTRALIA, Develop a plan to review and assess the digitalised marketing process/activity. (At least 5 stages/steps process).
PLAN TO REVIEW A DIGITAL STRATEGY
Stage of review process The objective of this stage Review Criteria to use during this stage Information to be collected during this stage How will you obtain/source this information? How will you organise, interpret and evaluate the collected information against established review criteria? The objective of review for this stage Stakeholders to consult with during review How will you ensure final approval from stakeholders?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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