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Assignment:
Choose one of your favorite brands (e.g., BMW, Netflix, Nike) to perform a social competitive analysis with a direct competitor of the brand (e.g., Mercedes, Hulu, Adidas). Please answer the following questions.
Step One: Identify a social platform on which both brands appear, and assess how the brands match up in terms of social activity, creative approach, posting cadence, performance, etc.
Step Two: Identify which brand you think is winning in terms of social media marketing effectiveness.
Step Three: Discuss specific reasons why you think the brand is winning the effectiveness competition and report any insights you can draw about how the brands compete on social.
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