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Assess industry attractiveness of the premium denim industry

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Reference no: EM13990418

Please read the case "True Religion Brand Jeans and the Premium Jeans Industry: Cyclical Downturn or Secular Slowdown?" and answer the following questions withing two pages

Questions:

1. Assess the Industry Attractiveness of the premium denim industry. • HINT: PORTERS FIVE FORCES

2. Does True Religion have a sustainable competitive advantage? • HINT: VRIO AND VALUE CHAIN ANALYSIS

Reference no: EM13990418

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