Assess attractiveness of the UK market for further growth

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Reference no: EM131735470 , Length: word count:3000

International Business Assignment - Internationalisation of Iceland

Learning Outcomes to be assessed -

1. Appraise the nature of international business and the forces influencing its development.

2. Analyse the international business environment and the inter-relationships that exist between the organisation and the international business environment.

3. Define, discuss and appraise relevant concepts and theories of international trade, investment and internationalization of business.

4. Analyse and evaluate the strategic stance that organisations adopt in the context of their international business activities.

Details of the task - Internationalisation of Iceland

Iceland Foods Ltd the frozen food specialist, one of the best Big 25 companies to work for in the UK (rank as No 10, 2015) and Best big company to work for the year before (The Sunday Times, 2014) has an existing network of 880 stores around the UK and a further 40 owned or franchised stores across Europe together with a global export business.

For 2017 the company was declared as the Best online supermarket of the year through survey which was conducted by more than 7,000 members of the public ranking Iceland's online services ahead of Waitrose, Ocado, Morrisons, Tesco and Sainsbury's. With annual sales of 2.7 billion (2015), an employment force of more than 26,000 people (2017) and a vision to be the best in frozen food products the company has further plans for expansion.

Founded in 1970 the company currently employs 26,000 people.

The students need to answer the following two questions for this assignment.

QUESTION 1: Assess the attractiveness of the UK market for further growth and also identify the potential benefits that can be derived from a further European expansion.

QUESTION 2: While the company is examining the possibility to expand further to Europe, the CEO (Sir Malcolm Walker) would like to seek your advice about the feasibility and entry strategies for entering a European country. The company so far has already been operating in Spain, Portugal, Iceland, Channel Islands, Ireland, Isle of Man and Czech Republic.

You are required to examine the following three aspects of internationalisation and provide recommendations based on the analyses you have carried out:

(a) Suggest from the following list of European countries one country only to enter and provide the rationale for choosing this country for international expansion; The list of European countries are:

(1) Poland

(2) France

(3) Italy

(4) Sweden

(5) Germany

(b) Suggest the optimal rate of international expansion in the chosen country (Small or Large scale expansion); and

Attachment:- Assignment File.rar

Reference no: EM131735470

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Reviews

len1735470

11/23/2017 11:41:05 PM

Your individual written submission is to your module tutors and therefore you have to present your discussion based on robust analyses and evaluation as indicated in the Individual Submission guidelines. This assignment will be marked out of 100 and the marks assigned for the two questions are as follows Question 1: 40 Marks and Question 2: 60 Marks.

11/23/2017 11:40:59 PM

Cognitive processes (argument, analysis, evaluation, synthesis, reflection): No meaningful analysis or evaluation. Unable to identify appropriate issues for reflection. Arguments presented are inappropriate and poorly linked. Fails to adequately demonstrate links between theory and practice. Very poor clinical reasoning/application skills.

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