As an alternative to paying for content via advertising

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a. Payments: As an alternative to paying for content via advertising, consider what it would take to allow for a no-ad, fee-based version of web sites and apps in the United States. Estimate how much it would cost a consumer each month to replace advertising revenues for Facebook, Google (search, ad broker and YouTube only), and the New York Times.

b. Ad targeting in Facebook or Google: Using the Facebook or Google ad interface, estimate how much each impression costs for your selected targeting. For example, you might target by geography, age, gender and interest for Facebook and a set of keywords of interest to you in Google search ads. Include screen shots to show the Facebook or Google ad offer or estimate.

c. CPM: Estimate the CPM for Superbowl 2019 TV commercials.

Reference no: EM132292810

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