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Article review graeff t r harmon s 2002 collecting and

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Reference no: EM13452118

Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using personal data: consumers’ awareness and concerns’, Journal of Consumer Marketing, 19 (4/5), pp. 302–318 Assess the authors’ finding in regards to consumer attitudes about personal information and purchase behaviours. Synthesise the information presented regarding variance among demographic market segments and internet purchases.

Reference no: EM13452118

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