Reference no: EM131482500

The article focuses on corporate culture, the integrated patterns of human behavior that include thought, speech, and action, and is making a comeback in business literature and discussion. It is an important tool for winning the hearts, minds, and commitment of people. Some believe it is the intangible that provides a sustainable competitive advantage in a world where products and services are commodities. It is the culture that connects employees, customers, and even communities to the organization. Technology, value chains, distribution models, and even strategic plans have their place, but they are ineffective without a culture that connects the people. The article asserts that changing performance is the critical component in any culture change initiative. It describes the components that influence an organization's culture and provides seven indicators that organization's culture might be in trouble. Finally, the author draws on over 20 years of experience to offer five practical strategies to change performance and change an organization's culture.

Describe a strategy you might take to change your organization's culture, using the steps outlined in Pennington's article. Include what you would change, why you would change it and what you would do (brief summary).