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Ethical issues may arise Most retailers face intense competitive pressure. The desperation that comes with such pressure has pushed some retailers toward questionable marketing practices. Critics argue, for example, that retailers too often advertise special sale items to bring price-sensitive shoppers into the store or to a website but then don’t stock enough to meet demand. Other retailers are criticized for pushing consumers to trade up to more expensive items. What is ethical and unethical in situations like these, however, is subject to debate. Retailers can’t always anticipate demand perfectly, and deliveries may not arrive on time. Similarly, trading up may be a sensible part of a strategy—if it’s done honestly. Retailers are gathering and using information to offer customers a more personalized shopping experience, which appears consistent with the marketing concept. But is it ethical to monitor customers’ shopping behavior without their knowledge? Do retailers need customers’ permission? Does it depend on how this information is used? The marketing concept should guide firms away from unethical treatment of customers. However, a retailer on the edge of going out of business may lose perspective on the need to satisfy customers in both the short and the long term. Agree? Explain?
Is Global Branding important to consumers? Why (or why not) and how? What characteristics do consumers associate global brands with when making purchase decisions? Give examples of how global branding affected a purchase decision you have made. What ..
Riverside oil company in eastern Kentucky produces 3 different grades of gasoline. They are regular, premium, and supreme grades. Each barrel of regular grade sells for $82 while premium grade sells for $88 per barrel and supreme grade sells for $..
Write a reflection on how your understanding of the importance of effective innovation architecture has developed or changed. Address the following in your response: What are the most valuable things you learned about effective innovation architectur..
1 what is enthalpy?2 what does a positive value of enthalpy mean? what does a negative value of enthalpy mean?3 what is
Aluminum maker Alcoa has a beta of about 1.44, whereas Hormel Foods has a beta of 1.61. If the expected excess return of the market portfolio is 3 % which of these firms has a higher equity cost of capital, and how much higher is it?
Alice Agent is an employee of Patti Principal. She negligently runs a stop sign in the course of her employment and injures Bart Bikerider. Can Bart sue Patti for his damages from Alice’s Negligence? Why or why not?
During your professional career, you may have received performance appraisals. In other cases, your compensation may have been tied to some performance variable. There are many aspects of performance management, compensation, benefits, and payroll..
What types of businesses and organizations are best served by a presence in social media? What are some examples of the ways that other businesses have successfully/unsuccessfully leveraged and branded themselves with social media?
Write TWO PAGE about your position on Is gender discrimination the primary reason why men are paid more than women for the same position?
Do pharmaceutical companies have a responsibility to distribute drugs for free or at low cost in developing countries? What are the main arguments for and against such an approach? What are the advantages and disadvantages of giving drugs for free ve..
Company is packaged and sold with unknown weight and standard deviation. Seven packages are randomly selected and weighed with the following results in pounds.
Admission to the prestigious school had become so competitive that a high GPA is no longer enough to separate one fresh-faced high school student from another. Today's outstanding candidate must also demonstrate their involvement in a myriad of extra..
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