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Are they making the most of product bundle pricing

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Question 1: New Product Development discussion; Review this chapter's opening vignette on True Buch Kombucha and gather additional information about this and other products in this category by going online to visit brand websites and social media sites. Also, review the latest news in this category. Present ideas on how the online environment can be used to market True Buch Kombucha to consumers.

Question 2: Product Bundle Pricing has become a very popular pricing strategy. Review and compare the current pricing strategies being used by two cable providers of your choice. Are they making the most of product bundle pricing? What suggestions could you offer to improve their competitive positions against one another?

Question 3: The Importance of Supply Chain in Marketing The opening vignette describes the reliance companies have on intermediaries performing a logistical function. Review Figures 10-1 and 10-3 and list of companies that could potentially work with Fuzion Flooring to perform the transactional and facilitating function of the marketing channel.

 

Reference no: EM133379506

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