Reference no: EM131374691

Discusion

An undergraduate student named Nicki created a Questionnaire to gain insight into people's attitudes toward online shopping. To determine the attributes relevant to his study, Nicki first conducted face-to-face interviews. Then based on a rigorous analysis of those interviews, he developed the questionnaire. Read through Nicki's proposed questionnaire and answer the following questions.

Discussion Topic:

1. Nicki's questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why?

2. Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki's questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive.

3. Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki's questions are poorly worded and should be reworded? If so, which ones and how would you reword the items?

Attachment:- Discussion_Questionnaire.pdf