User Account

All Pages

Appropriate title and three objectives

Assignment Help Business Management
Reference no: EM131656433

RESEARCH METHODS

Assignment One

Three years ago, BRM Motors introduced Zap Car on Ugandan Market. Zap car was regarded as similar to "Mercedes Smart", in terms of space utilization and design. Two years after its introduction in Uganda, the manufacturers of Zap- BRM Motors were very much disappointed with diminishing demand and declining deliveries. The Company turned to Marketing Research to identify the problem and develop a programme to increase the sales. According to one of the managers, the real problem was a "marketing failure", i.e. the Company did not effectively advertise the ZAP Car. Management is at cross roads and wants to take an informed decision with regard to increasing Zap Car sales in Uganda. You have been commissioned as a Consultant to conduct a study and advise the Company on the way forward.

Required:

(a) State the appropriate title and three objectives of your study?

(b) What type of research design and approach would you prefer? Support your answers with reasons.

(c) With justification,explain the appropriate sampling techniques for this particular study.   

(d) What would be the sources of your data? Justify your choice.

Reference no: EM131656433

Questions Cloud

Explain how the mutation impact dna repair : Describe and explain How the mutation impact DNA repair and how it is different from normal DNA replication
Describe and contrast the nature of panic attacks : Describe and contrast the nature of panic attacks as found in a diagnosis of Panic Disorder versus a diagnosis of Social Phobia.
How should health plans balance interests of their enrollees : How should health plans balance the interests of their enrollees? What recourse does a physician have if his treatment plan is denied by the health plan?
Should management have a formalized code to live by : 1. Should management have a formalized code to live by? 2. Would a code make a difference?
Appropriate title and three objectives : (a) State the appropriate title and three objectives of your study?
Summarize the history of health care facility design : Summarize history of health care facility design. Emphasize major change and approache. Describe use of evidence-based design in health care facility planning.
Utilization review are in fact practicing medicine : Critics of utilization review frequently are concerned that many of those persons participating in a utilization review are in fact practicing medicine.
Why did only two variables enter the model : Suppose you have four potential independent variables, x1, x2, x3, and x4, from which you want to develop a multiple regression model.
Describe relationship between mutation and werner syndrome : Identify, explain and describe the relationship between the mutation and Werner's syndrome

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd