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Augmented reality
Imagine you are walking in an unfamiliar town, and on your smartphone you can see the very street on which you are walking, but with historical buildings and a highlighted path to your hotel. In this augmented reality, you can see more than what is actually there. In this Assignment, you will consider the market for products that use this type of technology.
Assignment:
Research 'augmented reality' on the Internet. Apply the most appropriate segmentation methods for segmenting the consumer market for products based on this technology. Explain why those methods are appropriate.
Cite and reference all sources using the Harvard Liverpool Referencing System.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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