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The department manager has decided that the appropriate forecasting model for the sales of toasters at a local department store is the Winter’s Model with additive trend and multiplicative seasonality. Given the time series data set in the Excel spreadsheet (Sheet 1 - Toasters), make the forecasts for the four (4) quarters (Q1, Q2, Q3 and Q4) for the year 2016. Make sure to include a line chart with markers indicating the actual demand, the trend line, and your forecasts. Also, calculate the MAD, MSE, MAPE, bias and the tracking signal for the manager's forecast. Use the supplied Excel spreadsheet to input your answers with the correct formulas. Would you accept the manager’s forecast based on any of the measurements above? Explain briefly. 2. Graduate Management Assessment Tests (GMAT) scores are often used as an indicator of graduate school performance in terms of predicting a student’s grade point average (GPA). Given the following data (Excel File Sheet 2 - GMAT), use a linear regression model to predict the GPA for a student scoring 720 on his/her GMAT exam. Make sure to identify the independent and dependent variables correctly. You must show the output from the Regression model. Also, provide the trend or regression line equation and show your calculations for the forecast. GMAT Score GMAT Score 600 710 540 660 580 740 620 570 650 680 GPA 3.52 3.75 3.24 3.83 3.36 4.00 3.48 3.10 3.31 3.67.
Now let's say the returns of opportunities A and B are highly correlated with the market as a whole but those of opportunity C have a very low correlation with the overall market. Would this information potentially change the required return you i..
1. Review the changing perspectives in marketing planning. 2. Evaluate an organization's capability for planning its future marketing activity.
Assess the effectiveness of Richard Branson's ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale
Brand extension can endanger brands because their lack of expertise in one product or service. A company can be good at some things or focus on one thing and be great and build a large loyal customer base.
Describe how you might market to each demographic. What main sales promotion techniques will you use? Be specific
Find the present value that will generate the future value of $3,373 at 12 3/4% compounded quarterly for 6 year
Explain the five categories of primary revenue models and explain why the selected company fits the category in which you placed it
1.Develop a matrix to compare the five elements of the promotional mix on three criteria to whom you deliver the message, what you say, and when you say it.
1) Briefly described the product purchased. For example, what was the model, any special features, exact cost, etc.
Describe Mobile Commerce and Discuss the major inhibitors and barriers of mobile computing and m-commerce
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
Explain Issues with electronic data and What do you think are some of the issues with electronic data
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