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Problem: A percentage-of-sales approach is a simple but naive way to deal with the advertising budget. In the share-of-voice approach, the activities of key competitors are factored into the budget-setting process. A variety of quantitative models may also be used for budget determination. The objective-and-task approach is difficult to implement, but with practice it is likely to yield the best value for a firm's advertising dollars.
American Express marketers say they do not use the percentage-of-sales approach to advertising budgeting because if sales decrease in the segment, so will their budget. The marketers are keenly aware that many budgeting methods fail to address the plan's objectives and relate these to the dollars to be spent.
What level of "involvement" do employees have in organisation decision-making? Justify your answer. Are people motivated in the organisations? What motivation strategies are employed and do you think that they are appropriate?
The written report of your two best blogs on Topic I have chosen from the lecture is Organizational Structures and Design, which will contain- lists the key ideas you have extracted from the prescribed e-learning activity
Explain Senior management feels that the conference is critical to ensure continued customer engagement and fears that cancelling the conference altogether
Define at least two advantages and two risks to using social media to sell computers to business customers.
General Mills' competitors like kellog's, krafts, Nestle, campbell and Sara lee are threats to the company in what matter? why? how?
What is the internal rate of return to this investment? Would this be a good investment for someone with a discount rate of 6%? What is the highest discount rate a person could have and still find this investment attractive?
Eli Mentin has, in any case, joined a condition to the subsidizing. That condition is that Dr. Hayes may not distribute his discoveries until Eli Mentin officials and its lawyers have had the chance to audit them. List the moral issues Dr. Hayes f..
Find Which databases contains the business transaction history.
BoranStockbrokers,Inc.,selectsfourstocksforthepurposeofdevelopingitsownindexof stock market behavior. Prices per share for a 2009 base period, January 2011, and March 2011 follow. Base-year quantities are set on the basis of historical volumes for th..
You are part of the selection committee appointing a new PR agency for your company. What would your agenda be for the interviews?
Identify an organization within your community that engages in sustainable practices and Develop five open-ended questions to ask a key person in your selected organization about its sustainable practices
Explain how are part-time workers different from full-time workers? Explain how can a union tailor its approach to meet their unique needs?
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