Applying tourism analysis tools to a real business case

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Reference no: EM131788986 , Length: word count:1000

Tourism and Hospitality Management Assignment - Case Study Analysis

Assessment Description

The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues.

You will be assigned a case study which is located in the last section of your prescribed textbook. Based on the information provided in the case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.

Case - Ryanair: Evolution of competitive strategy

Your case study analysis MUST follow a professional structure:

Assignment Coversheet (Signed)

The Macro context

The Micro context

SWOT Analysis

Reference List (You must use Harvard Referencing Style)

In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Attachment:- Case Study.zip

Reference no: EM131788986

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Reviews

len1788986

12/30/2017 12:04:00 AM

Australian student, total 1000 words. Assignment Submission - This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.

len1788986

12/30/2017 12:03:52 AM

Reference List does not count towards the word limit of your analysis. Wikipedia and other ‘popular’ or non-academic sources of information are not to be used. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy. Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty.

len1788986

12/30/2017 12:03:47 AM

You analyse and interpret the case study information articulately and convincingly. Your analysis clearly and thoroughly identifies and applies relevant tourism and hospitality theories and concepts. Correct grammar and spelling throughout the analysis with no obvious errors Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a highgrade commercial environment In-text referencing and the resultant reference list are correct, with no errors.

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