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Apply two effective communication strategies

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Question

Homegrown tech brand Prism+ now making 4K smart TVs It's tough to find tech products that are both excellent and cheap. But you don't have to look that far, really. For the tech-savvy in Singapore, local brand Prism+ should be a familiar enough name, synonymous with high-end computer monitors with shockingly inexpensive price tags.

The homegrown company now wants their street cred to move out of man caves and gaming dens and right into the living rooms of the mainstream masses. Recently, Prism+ debuted the Eon TV, their lineup of premium smart televisions that don't break the bank. The costliest one doesn't go over $1000.

Offering four sizes: 32", 43", 55" and 65", the company's foray into the world of television is no slouch in the specs side of things. All these TVs sport IPS panels for wider viewing angles, efficient colour reproduction and faster response times of 60Hz refresh rates.

Netflix and YouTube capabilities are built into the TVs (and its remotes), with Prism+ teasing the possibility of installing other essential apps in the future.

The best-selling point for the Eon TV is the price point. These are solid 4K smart TVs (the 43" and 55" ones) which cost way less than any other brands. The only other TV brand that comes close to matching the price point is Hisense, and even the 4K smart TV sets made by the Chinese company are a tad more expensive. The cheapest 4K smart TV by Hisense goes for $699 and it only has a 50" display. The Prism+ Eon 55" cost $599.

Even at a price point that low, Prism+ assured that there's no compromise on quality and follow-up services. Warranties last three years and if there are any issues with their sets, they'll send someone over to check it out.

Question

Apply two effective communication strategies for the Prism+ brand to develop brand awareness, establish a positive brand attitude and encourage purchases. You need to provide sufficient elaborations and justifications for each of the chosen strategies.

You should suggest the most suitable and effective strategies among the following: advertising, public relations, events and experiences, sales promotions, direct marketing, online & social media marketing, mobile marketing and personal selling. You should focus on two strategies only and support your proposals with adequate elaborations, justifications and examples.

Reference no: EM133957358

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