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1. Using two different examples, apply the Marketing Concept to non-profit organizations and explain how the application works.
2. List, explain, and give examples for three of the basic pricing strategies. What factors must be considered when setting prices? Has Price (in today's marketplace) become the most important component of the Marketing Mix? (Explain your argument with examples.)
3. What is the difference between "sales activity" and "Sales promotion". Give examples.
4. Using the Pizza industry, cite examples that clearly distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect the marketing mix?
5. List and explain five important changes/trends affecting marketing and ultimately the strategic planning process.
6. What is meant by "The Channel of Distribution"?
List two factors and explain how they impact service companies location strategy.
A local nursery, Greens, uses 1560 bags of plant food annually. Greens works fifty-two weeks per year. It costs $10 to place an order for plant food. The annual holding cost rate is $5 per bag. Lead time is one week.
If you are currently working or have held a job in the recent past, imagine that you've encountered such a customer. if you don't have job experience to call on, imagine that you work in a retail location somewhere around campus or in your neighbourh..
What is the net present value of an investment that costs $75,000 and has a salvage value of $45,000? The annual profit from the investment is $15,000 each year for 5 years. The cost of capital at this risk level is 12%.
What are the benefits and drawbacks of working at an HIO? Explain why, or why not, you would want to work in this type of culture. Namre of the class is Organization and Development 10th edition by Cummings.
research at least two available erp products from two different vendors and in a 2- to 3-page microsoft word document
Perform an export diagnosis for Mogliani Editions (SWOT analysis). Please consider which financials are an issue for this business. Analyze major management liabilities Mogliani Editions face. Propose solutions.
Steves Mountain Bicycle Shop is considering three options for its facility next year. Steve can expand his current shop, move to a larger facility, or make no change. With a good market, the annual pay o? would be $76,000 if he expands $90,000 if he ..
Samuelsson Industries can produce its own motors for a $60,000 fixed monthly cost and a $50 variable cost per unit. Illustrate what option should be chosen if monthly demand is 1200 units.
If a company has $1 million to spend on a new strategy and is considering market development versus product development, what determining factors would be most important to consider?
We know the following about Bob & Co. Total assets are $1000m, E is $700m, cash is $500m and the # of shares is 1m. We estimate that the market value of equity is 2 times the book value of it. Finally, a fire sale of the firm would bring 70% of the v..
Son developed a unique internet marketing strategy (the “Strategy”) that could be worth millions. He asked Dad to “invest” $50,000 to “get the business going.” How will the profits of the enterprise be allocated between Dad and Son? What duties do D..
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