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HI6006 Competitive Strategy Assignment - Holmes Institute, Australia
Assessment Title - First Tutorial Submission - Answers to Tutorial Questions
Purpose of the assessment (with ULO Mapping) - To ensure Tutorial Learning has taken place w.r.t. application of strategy development and implementation theory to contemporary business cases.
First Tutorial Submission Specifications -
Purpose: The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.
Question 1 - German luxury cars
Q1. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them).
Question 2 - Zara case
Q2. Examine the Zara mini-case and identify their Tangible and Intangible resources.
Question 3 - Apple vs Samsung mini-case
Q3. Using Apple, demonstrate how the differentiation strategy can be well implemented.
Question 4 - TESCO PLC
Q4. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)
Question 5 - LVMH
Q5. What do you think was the reasons why LVMH diversified?
Attachment:- Competitive Strategy Assignment & Case Files.rar