Appealing to taste buds or healthy lifestyles

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Reference no: EM132250871

Consumer behavior case study

Appealing to taste buds or healthy lifestyles?

Marketing low-fat foods to consumers in Greece

QUESTIONS

1. Search for market data/reports about low-fat food products in your country. In your opinion, does the conflict between taste and healthiness also apply?

2. Identifythe4Psforlow-fatproducts(product,price, place, promotion) for each consumer cluster. Which of the four components should the relevant promotion strategy be based on?

3. Commentonconsumers’tendencytomisinterpretthe low-fat claim to be a healthy claim. Do you believe that this applies to your country too? Can you think of examples from other product categories where consumers tend to misinterpret the different claims made about goods and services?

Reference no: EM132250871

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