Reference no: EM132219606

Michael is the owner of the very successful Bluth Frozen Banana Stand that has been in business on the Orange County boardwalk for over 30 years. The banana stand’s sign has an image of a big-eyed cartoon banana on a scooter. One summer, Gob opens “Gobias Frozen Bananas”, a rival frozen banana stand, just down the boardwalk from the Bluth Frozen Banana stand. Gobias’ sign is a large cartoon banana riding a skateboard. Some of Michael’s customers have told him that they accidentally shopped at Gobias’ Banana Stand, thinking that it was actually a second Bluth Banana Stand (since the signs are so similar). It seems that at least some of the customers realized the stand was not the same, when they tasted that Gobias’ bananas were not as tasty (they were overly ripe and slightly fermented). Michael comes to you for advice, he wants to know: (1) what laws protect Michael and/or Gob’s interest in this situation? (2) does Michael have any possible legal claims against Gob or Gobias Frozen Bananas? (3) are there any steps Michael can take to protect his legal interests?