Analyzing changes in population demographics

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Reference no: EM132214882

Summary of Case Monitoring and analyzing changes in population demographics is an important part of the marketing intelligence data included in a marketing information system. Although this data can be gathered by syndicated or customized research, much of this information is gathered by government research that is available for free on the Internet. In this discussion, you will gather and compare data from two free online government sources to simulate the role of a marketing researcher.

The Census Bureau's Statistical Abstract provides tabled data for cities and counties across the nation.

Michigan Demographics: click on the tab A-Z Counties and Cities and select the Michigan County or City you are researching.

If you cannot open this link, try the following: https://www.michigan-demographics.com

Then, click on A-Z counties and cities and select the MI county or city you are researching. (You will need to copy and paste this into your browser)

You will be comparing both the Federal Census Bureau site and a state website for this assignment.

Using both the State of Michigan data and the U.S. Census data sites listed above, develop a report on a city or county in Michigan that answers the questions below. Please use a city or county in Michigan so that you can compare the State of Michigan website to the U.S. Census bureau site. Other sites will not be accepted in your research for this assignment.

What is the total population of the city or county in Michigan?

Describe the population of your chosen city or county in at least three of the following areas.

Age

Income

Education

Ethnic background/Race

Marital status

Occupation

Housing

Using the State of Michigan website, and comparing it to the Federal Census Bureau site, how does the city or county compare to the demographic characteristics of the entire U.S. population? Provide some specific numbers or figures to support your response to this question.

What is your opinion of the different websites you used? How useful are they to marketers? How easy were they to navigate? Was there information that you wanted that was not available? Was there more or less information from the sites than you anticipated? Explain.

Based on your research, how useful do you think this information is to marketers? Support your answer.

Note: Your selection should be unique; therefore, if someone else has already reported on a town or county, you must make another selection for your report. If you would like to ‘save’ your selection early in the week, post the name of the city/county in Michigan that you would like to report on in the Subject line of the Discussion, and then return to complete your responses to the following four questions before the deadline. It is generally helpful to select a large city or county, as more data is available on these sites for you to review.

Reference no: EM132214882

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