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You are responsible for identifying and analyzing all parts of a sport organization’s marketing mix and making recommendations to the organization based on your observations, research and analysis. The Cleveland Cavaliers (NBA) is the organization.
The Sport Product includes, the; Game, Star Power, Equipment and Apparel, Novelties and fantasies, the Venue, Personnel, Ticket and Print Material, and the Organization
b. The People includes; 1. how large is the total market for your organization? (# of people? Ages? Gender? Demographics?); 2. who are their fans? (you should be able to find some research related to sport fan demographics); and 3. identify in your recommendations who they should also target as “new fans”.
A small building contractor has recently experienced two successive years in which work opportunities exceeded the firm's capacity. The contractor must now make a decision on capacity for next year.
A company has the following forecast demand for the net six months: Suppose inventory, stockouts, overtime and subcontracting are not allowed. Only hiring and layoff are allowed to respond to fluctuations in demand. Currently there are 20 workers on ..
Determine the upper and lower control limits that will include roughly 95 percent of the means when the process is in control.
Adam Munson Manufacturing, in Gainesville, Florida, wants to arrange its four work centers so as to minimize interdepartmental parts handling costs. Provide an improved layout and compute its movement cost
You work for a public television station. You are running a week-long campaign in an effort to get donations. You run spots (sales pitches for money) and offer promotional gifts. The two gifts under consideration are an umbrella, and a one-year magaz..
Some scientists predict major changes in the earth’s climate, including a temperature rise of 8º F over the next 60 years. Should any companies be paying attention to this long-range environmental trend? Explain.
David Raines is an experienced senior manager who wants to create a business that would employ him and provide for his family when he chose to retire. He also feels the pull of building his own enterprise and in turn wants to help others in his rural..
For what types of employees or positions do you think management by objectives (MBO) should prove particularly effective? Ineffective? Why is planning said to have “primacy” among the managerial functions? For what types of employees or positions do..
Describe a decision-making scenario using your business experience, personal decision making or cited journal article; include an example of the decision-making process, describe the risk, and whether persuasion was used. What were the social heur..
Country A is classified as a high income country with 250 million people in it. The technology base is solid but natural resources are somewhat limited.
Create an argument against using a simulation. You can create a general argument or describe a real or fictional example that would not work well with a simulation. With either approach, be specific in your reasons why a simulation is not the best ap..
Identify a company that follows the principles of the Juran Trilogy. What influence did the elements of the Juran Trilogy have, if any, on the company's quality training curriculum? If the company does not have a quality curriculum, why do you believ..
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