Analyzing a digital marketing campaign and why

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Reference no: EM133481384

Billions of people use social media around the globe, yet marketers still are challenged to measure the effectiveness of digital marketing in all its dimensions.

Question: Discuss which metrics are most useful when analyzing a digital marketing campaign and why.

Are there any ethical implications to these metrics?

Discussion Instructions:
Discuss the concepts, principles, and theories from your textbook and course readings.

Reference no: EM133481384

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