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Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:
Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy–in terms of product, price, promotion, and place–for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.
what are the advantages and disadvantages of publishers and other employers outsourcing editorial work or other activities to Third World.
What should your first activity be? What information would you need? To whom might you need to speak?
Use the following business rules to create an ERD which include all appropriate connectivities and cardinalities. A department employs many employees, but each employee is employed by one department. Some employees, known as “rovers,” are not assigne..
Which of the following is NOT a sub-process associated with risk management?
Illustrate what are some of key technology elements that you see in your daily shopping. Illustrate what do you think will be next big technology development in order processing.
On-Time Technology Products recognizes that they should do more to connect with customers after a sale. Assume you work in the On-Time Technology Products call center in Dayton, Ohio.
Create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans.
Discuss what leadership does to promote social responsibility and how this ties to ethics and the organizational culture of the company.
What are the features of an organization's structure that managers might seek to modify to better achieve their goals: 1) classical management theory (i.e., bureaucracy) and 2) organizational culture. What are they and in what ways are they different
Through a telephone survey, a low-interest bank credit card is offered to 400 households. Develop a joint probability table and show the marginal probabilities.
1 assess the value of having a supplier code of conduct when outsourcing operational functions to international markets
Total Quality Management has been supplanted Quality Management System, a system to achieve customer satisfaction that complements other company systems. Economies of scale is when higher levels of output cost more per unit to produce. Functional des..
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