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Discussion Questions: Marketing Communications
"Selling A Service" Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
• Watch the video titled "Zappos" (5:21).
• View the video if it is not appearing or playing correctly above.
• Next, evaluate Zappos' approach to social media, focusing on key elements of the company's social media strategy. Assess the effectiveness of Zappos' online marketing and analyze two or more methods in which the company has incorporated its social media strategy.
The Apollo Products Company currently collects all of its customer payments in Detroit. By going to a new lock box system with boxes in Los Angeles, Boston, and Atlanta, Apollo Products can reduce the total time it takes to convert customer paymen..
What is an efficiency wage, and how do efficiency wages affect the labor market?
Consider the standard Heckscher-Ohlin model, with two goods: computers and t-shirts. The two goods are produced with two factors of production skilled labor and unskilled labor, and the production of computers is skilled-labor intensive relative to t..
Individuals exchange commodities subject to the cash-in-advance constraint \(pz
(Wall Street Journal) The ability to measure the true (op- portunity) cost of a choice is a skill that will pay you great dividends. Use any issue of the Wall Street Journal, and find an article that discusses a decision some firm has made. (Try t..
You are required to pick a current economic topic that relates to the material we have covered or will cover in this course. You will research and find an article that covers the topic you have chosen.
Describe the analogies used by Kao Tzu and Mencius to express their differing views on the nature of being human. Then, create an analogy of your own that you think accurately reflects what it means to be human.
"Corporate governance" refers to aspects of the corporation such as:
Discuss whether economic theory and the available empirical evidence justifies high executive compensation.
what are the major factors that have affected u.s. household consumption since the recession in 2001?briefly explain
If the market for gadgets is supplied by a monopolist, what is the equilibrium output and price for gadgets assuming that the monopolist charges a single price for gadgets? Show your work
if you were the owner of an automobile company and decided to market internationally what kind of competition would
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