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Analyze their physical and or digital customer

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Reference no: EM133411785

Objective: For students to understand the relevance of user and customer experience as a guide to business model innovation and, therefore, to digitalization.

1. Choose in teams a large and recognized company, it can also be a company from the Fast Company most innovative companies.

2. Analyze their physical and/or digital customer/user experience model. What are the processes that currently work? What would you change to these processes and how would you do it?

Reference no: EM133411785

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