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Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:
Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy-in terms of product, price, promotion, and place-for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium
philips and matsushita the competitive battle continuesintroductionthis report will analyze competitive battles that
What is the difference between marketing efficiency and marketing effectiveness
1.research the concepts of push vs. pull communication strategies.2.develop an explanation in your own words of the
Describe the four components of an information system. Why is it important to consider each of them when designing and installing an information system
question 1.which of the following is not an action that a company can take to do a better job than rivals of performing
what is public relations?assess a minimum of two definitions of public relations from the course materials and your own
To further investigate this week's topics and to demonstrate your understanding of e-commerce as it relates to business, technology, and society
We are focusing on marketing communication functions. Besides reviewing traditional media, the material offered in the Background section introduced and discussed some recent and innovative new media. Why should such concern be important to advert..
Why should marketers analyze the costs and benefits of whether to implement a segmentation approach or not
How can ethical leadership help the oil and gas industry to manage risk
Explain What types of processes/procedures need to be included in the overall operations management processes to ensure ethical behavior
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