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Discussion 1
"How Health Care Buyers Make Choices" Please respond to the following:
Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. Provide specific examples to support your response.
Analyze the stages of the organizational buying process and determine which stage would be impacted the most by effective marketing. Explain your rationale.
Discussion 2
"Strategy and Market Planning" Please respond to the following:
Analyze the steps involved in building a strategic plan for a health care organization and determine which step is the most difficult to get execute correctly. Explain your rationale.
Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.
Explain Important information about E Business and difference between Internet, Intranet and Extranet
Current Issues in Marketing and Brand Management - product or brand exists in a vacuum, so it is important to understand current issues in marketing and to be able to critically analyse their significance.
Identify the advantages and disadvantages of this outsourcing trend and Does outsourcing affect the distribution network? If so, how
What are the different levels of market segmentation, Are there some examples of companies that have already done a good job of marketing across generations
examine the marketing mix price product placement and promotion and its role in marketing. discuss how the four ps are
Explain New product launch in foreign market and Assume you are launching a product for a foreign market
Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What's in it for them
the use of digital media within organizations has transformed how organizations communicate with prospective and
Explain Information Technology in Business Management and Critically appraise the strengths and weaknesses of the E-business strategies used by a range of organizations
Review the descriptions of your VALS types, how accurate do you feel it describes you? How do you think marketers can use this information.
What consumer behavior trends,concepts,or theories can help explain consumer shopping tendencies for skin and hair-care products
assess the challenges e-business and e-commerce technologies present to the field of information technology. describe
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