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1. Individually: Select a situation that is currently in the news that involves two or more cultures. Analyze the situation using Hofstede's original four dimensions, plus the universalism/particularism and task/relationship dimensions.
?How does your cultural analysis help explain the situation?
?Given your understanding of the cultural similarities and differences, what would you recommend that each side do (or avoid doing) to resolve the situation?
2. In triads (groups of three): Each person in the triad presents his or her cross-cultural situation and analysis. The triad then makes recommendations, as if it was a consulting team advising the people in the actual situation, as to what they should do or avoid doing to make the situation a success.
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Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
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