Reference no: EM131429300
You are working as an advisor to a major mutual fund senior manager. This mutual fund has a major investment in Southwest Airlines. Now that Southwest has completed its merger with Air Tran Air, your boss, the senior manager, wants your specific advice as to whether this merger will affect the strategy and culture of Southwest Airlines. Can they maintain their razor like focus on their basic strategy or will Air Tran Air dilute Southwest's strategic message? Your boss will be trying to decide if he should retain his investment in Southwest or sell it. You recommendation will be crucial in his decision.
You are to analyze the situation in the Southwest case (2013 Inkpen, Thunderbird School) when you make the recommendation. You should not use other outside resources.
Make your recommendation to your boss - either "hold" or "sell" (pick one). Back up that recommendation by highlighting the distinctives in Southwest's strategy.
Mageretta shows how Porter describes five tests of an excellent strategy:
- A unique value proposition
- A different tailored value chain
- Clear trade-offs, and choosing what not to do
- Activities in the value chain that fit together and reinforce each other
- Strategic continuity over time
Show how these tests relate to Southwest and how they either can be copied by competitors (building the argument to sell the investment) or how the way they all work together to make it difficult or impossible for competitors to match (building the argument to retain the investment).
Highlight Air Tran Air's choice of multiple different types of planes, their international presence and the possible differences in culture.
This analysis should be about 5 pages long and should begin with the executive summary outlining your recommendation.
This paper is worth 20% of your grade. A deduction of 20% of the value of the paper (4 points for the course) will be made on papers that are late for any reason. Be sure to put your name and the class time on your paper.
Attachment:- southwest winter.pdf
|
What does the term noise mean in marketing
: What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?
|
|
Affect feedback and control in organization strategy
: All businesses confront specific and identifiable types of strategic challenges over time as they develop through stages. Is there a resource development path that businesses should follow to respond to these widely experienced strategic challenges? ..
|
|
Create a short recommendation report
: Create a short recommendation report to recommend a solution to a company's problem or a product that you know well. For example, you might create a recommendation report to recommend that your company change a policy or a procedure, or you might ..
|
|
Discuss how you can use statistics in your career
: Reflect on your experiences upon completing this course.Evaluate your current level of statistics anxiety relative to your initial level in Unit 1 of the course.Describe how your view of statistics has changed from the beginning of the course.Discuss..
|
|
Analyze the situation in the southwest case
: You are to analyze the situation in the Southwest case (2013 Inkpen, Thunderbird School) when you make the recommendation. You should not use other outside resources.
|
|
Research the function of the competition and consumer act
: LAW5732C Apply Legal Principles in Contract and Consumer Law. You are required to work in pairs to research the function of the Competition and Consumer Act 2010 (Cth)
|
|
Create comprehensive list of stakeholders groups
: A University recently implemented a new online Student Evaluation of Instructor (SEI) for managing student evaluations. For this system. Create a comprehensive list of stakeholders groups. Briefly describe each stakeholder group along with their expe..
|
|
The transformational or contingency model of leadership
: Some researchers have found that individuals in organizations rate pay and benefits low in terms of motivation. Instead, they rate fulfillment and even having fun at the top of their motivational list. Do you think the people you interviewed would wo..
|
|
Explain the concepts of pluralism and assimilation
: The transition into adulthood may differ depending on cultural traditions and rites of passage from adolescence to adulthood. The transition into adulthood is also a time for relationships and romance from a normative perspective.Describe at least..
|