Analyze the role of pr and media within the sports industry

Assignment Help Business Management

Reference no: EM133562607

Homework: Sports Management

Length: 1,000 to 1,250 words.

Contextual information: PR can be defined in a limited way as an organizational function designed to improve the effectiveness of a (sports) organization's relationship and reputation where effectiveness is defined as furthering organizational and client interests. The issues-led nature of PR is highlighted as being particularly important in sports business. PR practice may also include advocacy and persuasion, for example, to convince the IOC to choose one city over another as the host for the next Olympics; or to include synchronized skating, sport climbing, wushu, Rolle sports or squash as an Olympic sport in 2020. PR is therefore interest-led in practice, which is why it is important for citizens to be able to "read" PR activity behind the scenes and understand how PR produces discourses that circulate in contemporary society. PR represents interests and is responsible for rhetorical utterances in public communication that seek to influence and achieve a particular effect. PR is purposeful strategic intention (Etang, 2013).

Task Description: This is a group project in which the students must develop an actual International Sports Public Relations project. Groups must submit a written Report via Moodle.

Case: Red Bull GmbH is a Sports Powerhouse. With properties varying from Football to eSports or F1, it was established in the past decades as a top-tier Sports Holding Group. Liberty Media, City Football Group and United World are other relevant examples of companies diversifying its properties by investing in Sports Related, Entertainment and Lifestyle ventures.

Expected table of contents:

Project: Choose a Sports Holding Group or one of the owned Properties and elaborate a Public Relations Strategic Management Project, that covers the following topics:

A. Introduction
B. Organization Structure, Location and Objectives (Primary and Secondary Goals)
C. Mission, Vision, Values
D. Most valuable properties & Products
E. PR & Media Problems and Opportunities

The learning homework assesses the following learning outcomes:

A. Analyze the role of PR and Media within the sports industry

B. Identify the different stages of the PR management process in the sports industry.

C. Evaluate different approaches to sports PR: planning, programming, and communication.

Reference no: EM133562607

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