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From the first case study, analyze The Ritz-Carlton process of conducting research. Next, justify its effectiveness in the category of industry, market, competition, and company. Provide at least two examples to support your response.
Compare and contrast three to five ways in which how research conducted for an existing company such as The Ritz-Carlton can differ from the type of research that is needed for a new prelaunch venture. Support your response.
Analyze your level of trust in the salesperson and why that level of trust was developed for this salesperson
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