Reference no: EM131256184
Assignment 1: Part A: Your Marketing Plan
At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company€TM s background information, an environmental analysis, your companyâ€TM s short and long-term goals, and a SWOT analysis.
For information on Website analytics, visit Google Analytics at https://www.google.com/analytics/why/.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a five to six (5-6) page paper in which you:
1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
|
What are the risks and benfits of expanding disney brand
: What does Disney do best to connect with its core customers? What are the risks and benfits of expanding Disney brand in new ways?
|
|
Calculate the horsepower required
: A 4-ft-long, 1-in.-diameter shaft rotates inside an equally long cylinder that is 1.02 in. in diameter. Calculate the torque required to rotate the inner shaft at 2000 rpm if SAE-30 oil at 70°F fills the gap. Also, calculate the horsepower require..
|
|
Contrast the characteristics of past managers
: 1. Compare and contrast the characteristics of past managers and 21st century managers? 2. Describe the effects of social media on communication within an organization.
|
|
Journalize vopats admission to firm of vopat and sigma
: Suzy Vopat has owned and operated a proprietorship fro several years , On january 1 she decides to terminate this business and become a partner in the firm of Vopat and Sigma. The fair value of the equip meant is $23,500. (a) journalize Vopats admiss..
|
|
Analyze the primary and secondary target markets
: Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
|
|
Responsibilites of a manager of type of establishment
: What is a "Green Hotel" and what are the responsibilites of a manager of this type of establishment?
|
|
Important in the hospitality industry
: What are GenXer's and are they important in the hospitality industry? Why?
|
|
Simple concept-paid keyword advertising
: Google built their business success on a simple concept-paid keyword advertising. Although advertising remains the primary source of Google revenue, the company has explored a number of other ventures, including the recent introduction of hardware..
|
|
Discuss how many channel members you will use
: Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and ..
|