Analyze the new product introduced into australian market

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Reference no: EM13941404

For this written assignment you are to further analyze the new product introduced into the Australian market in relation to the Marketing Mix: a. Classify the product and discuss its relationship within the organization's total group of products b. Discuss the suitability of packaging and labeling (if a good) or branding (if a service) c. Discuss the pricing strategy d. Describe the marketing channel selected e. Summarise the integrated marketing communications (IMC) mix for the product in the initial launch years.

Reference no: EM13941404

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