Reference no: EM131145589

Instructions:

1. Pick a company

2. Use at least five resources. Please list them in a bibliography. To answer the questions properly you will probably need more.

3. All charts and matrices are to be put in the body of the paper in the appropriate section.

4. Only a hard copy will be accepted on time, any late submissions will lower the case grade immediately.

I. Executive Summary - this summarizes the ENTIRE paper - the findings, not the process

II. Mission Statement

• Analyze the mission statement of the company - could it be improved? What stakeholders does it address?

III. External Audit

• Industry analysis (Five Forces Model)
• Opportunities and Threats (EFE Matrix)
• Competitive Profile Matrix (CPM) and in depth environmental analysis
• Discuss the implications of your findings on the company

IV. Internal Audit

• Financial analysis (Current ratio, Acid test ratio, Debt/equity ratio, ROI, Inventory turnover, A/R turnover, and any other ratio you feel important to discus - conduct a trend analysis and compare to industry averages and discuss implications of the ratios; no recommendations are to be put in this section, only the implications - USE Research Insight or Reuters.com)
• Strengths and Weaknesses (IFE Matrix)
• Discuss the implications of your findings on the company

V. Strategic Problems

• List in an outline/numeric form the three or four strategic problems for the company. Be concise and to the point. Do not confuse weaknesses with strategic problems.

VI. Strategic Analysis and Choice

• What strategy is the company currently pursuing - give evidence to support your answer
• Discuss the advantages and disadvantages of the current strategy - do you agree with the actions - why or why not?
• If you don't agree what strategy would you pursue and why - again support your answer

VII. Implementation Steps

• How is the company implementing the strategy?
• Do you think they will be successful - why or why not? Again back up your thoughts with evidence.
• Where do you see this company in 3years, in 5 years?