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Analyze the marketing mix variables

Assignment Help Marketing Management
Reference no: EM133202533 , Length: 4 slides.

Problem: Marketing Presentation

Objective:

To apply a variety of marketing concepts in a realistic situation, The brand that you were assigned is Nissan. Analyze the brand within the framework of the following marketing concepts: 3 Power Points Slides with speech.

Target Market:

Describe the target market in terms of geographical area, demographics, psychographics, etc. Describe the competition, and how they are addressing this target market. Be sure to include the number of brands available, market shares, market segments, product positioning, etc.

Marketing Mix:

Analyze the marketing mix variables. You may use the following guideline to get started, but try to go beyond these in terms of your thinking strategy, tactics and recommendations.

Product:

For whom, and to what use, is the product intended? Is it a new product (one of your design obviously will be), a re-positioned product, or a well-established product? What do consumers look for in this product?

Reference no: EM133202533

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