Analyze the marketing and competitive environment

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Reference no: EM131463349 , Length: word count:1500

Task Description -

This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CQUniversity" etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis (including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses.

The word limit for this report is 1500, excluding abstract or executive summary and references.

It is expected that the report will be based on research findings, including data and information from the Australia' Bureau of Statistics, Austrade, relevant and authentic Websites, textbooks, recent (i.e.. 2012-2017) and relevant journal papers, personal experience and observation.

Assessment Criteria:

Title page, table of contents and abstract
Background
Market summary and demand assessment
Segmentation and target market
Current marketing mix analyses
PEST analyses
Competitor analyses
SWOT analyses
Value and brand positioning analyses
Conclusion
Citation, language, format and references

Reference no: EM131463349

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Reviews

len1463349

4/15/2017 1:51:11 AM

The word limit for this report is 1500, excluding abstract or executive summary and references. This report requires students to demonstrate an understanding of relevant concepts, theories, tools, and models covered up to week 5 (at a minimum level). You need to follow similar examples that are available in your textbook. You are strongly suggested to attend the lecture, tutorial, and online discussion sessions. Each assessment must be uploaded as a .doc or .docx file (word file). Learning and Teaching (DDLT) will decide about the nature of a penalty for a greater than 30% matching rate. Please familiarize yourself with the policies, such as assessment extension, late submission penalty and the like.

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