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Assignment: Select any organization of your choice. You may select two to three products/brands of the organization for the purpose of this research. Carry out a research on the following aspects and present your findings in the form of a report.
1. Provide a brief of the organization's history and background. Elucidate the basic principles and marketing concept that have helped the organization to succeed.
2. Is the organization serving the consumer or business market? Analyze the market segment and the target market it caters to. Analyze the differentiation and positioning strategy of the organization.
3. Evaluate the product, pricing, distribution and promotion strategies of the organization that have helped to meet the target market needs.
4. Summarize your report and provide recommendations that could lead to long term organizational success.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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